{"id":57,"date":"2025-09-24T02:03:34","date_gmt":"2025-09-24T02:03:34","guid":{"rendered":"https:\/\/docs.merchium.ru\/?post_type=docs&#038;p=57"},"modified":"2025-09-26T05:42:27","modified_gmt":"2025-09-26T05:42:27","password":"","slug":"product_card","status":"publish","type":"docs","link":"https:\/\/docs.merchium.ru\/?docs=product_card","title":{"rendered":"\u0420\u0430\u0431\u043e\u0442\u0430 \u0441 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0430\u043c\u0438 \u0442\u043e\u0432\u0430\u0440\u0430"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>\u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u0432 \u043a\u0430\u0442\u0430\u043b\u043e\u0433 \u0442\u043e\u0432\u0430\u0440\u043e\u0432<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432 <strong>\u041a\u0430\u0442\u0430\u043b\u043e\u0433<\/strong> &gt; <strong>\u0422\u043e\u0432\u0430\u0440\u044b<\/strong>.<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 <strong>\u0421\u043e\u0437\u0434\u0430\u0442\u044c<\/strong> \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043d\u043e\u0432\u043e\u0439 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u0430 \u0438\u043b\u0438 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0443\u0436\u0435 \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0443 \u0434\u043b\u044f \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u0430<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0428\u0430\u0433 1. \u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432 <strong>\u041a\u0430\u0442\u0430\u043b\u043e\u0433<\/strong> &gt; <strong>\u0422\u043e\u0432\u0430\u0440\u044b<\/strong>.<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 <strong>\u0421\u043e\u0437\u0434\u0430\u0442\u044c<\/strong>.<\/li>\n\n\n\n<li>\u0412 \u043e\u0442\u043a\u0440\u044b\u0432\u0448\u0435\u0439\u0441\u044f \u0444\u043e\u0440\u043c\u0435:\n<ol class=\"wp-block-list\">\n<li>\u0417\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u043b\u0435 <strong>\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435<\/strong> \u0442\u043e\u0432\u0430\u0440\u0430.<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0443\u044e <strong>\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044e<\/strong>.<\/li>\n\n\n\n<li>\u041f\u0440\u0438\u0441\u0432\u043e\u0439\u0442\u0435 \u0442\u043e\u0432\u0430\u0440\u0443 <strong>\u0442\u0440\u0435\u0445\u0437\u043d\u0430\u0447\u043d\u044b\u0439 \u043a\u043e\u0434<\/strong>.<\/li>\n\n\n\n<li>\u0410\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u0435\u0440\u0435\u043a\u043b\u044e\u0447\u0430\u0442\u0435\u043b\u044c <strong>\u0421\u0442\u0430\u0442\u0443\u0441<\/strong> \u0434\u043b\u044f \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0442\u043e\u0432\u0430\u0440\u0430 \u043d\u0430 \u0432\u0438\u0442\u0440\u0438\u043d\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430.\n<ul class=\"wp-block-list\">\n<li>\u0415\u0441\u043b\u0438 \u043d\u0443\u0436\u043d\u043e \u0441\u043a\u0440\u044b\u0442\u044c \u0442\u043e\u0432\u0430\u0440 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c, \u043f\u0435\u0440\u0435\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u0441\u0442\u0430\u0442\u0443\u0441 \u0432 \u0440\u0435\u0436\u0438\u043c <strong>\u0412\u044b\u043a\u043b\u044e\u0447\u0435\u043d<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u0423\u043a\u0430\u0436\u0438\u0442\u0435 <strong>\u0446\u0435\u043d\u0443 \u0442\u043e\u0432\u0430\u0440\u0430<\/strong>.<\/li>\n\n\n\n<li>\u0423\u043a\u0430\u0436\u0438\u0442\u0435 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0442\u043e\u0432\u0430\u0440\u0430 \u0432 \u043d\u0430\u043b\u0438\u0447\u0438\u0438.<\/li>\n\n\n\n<li><strong>SEO-\u0438\u043c\u044f<\/strong> \u043f\u0440\u0438\u0441\u0432\u0430\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438.<\/li>\n\n\n\n<li>\u041f\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 <strong>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435<\/strong> \u0442\u043e\u0432\u0430\u0440\u0430.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 <strong>\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c<\/strong>.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0428\u0430\u0433 2: \u0412\u043a\u043b\u0430\u0434\u043a\u0430 &#171;\u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438&#187;<\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u043d\u0430 \u0432\u043a\u043b\u0430\u0434\u043a\u0443 <strong>\u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438<\/strong>.<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 <strong>\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c<\/strong> \u0434\u043b\u044f \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a \u0442\u043e\u0432\u0430\u0440\u0430, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u0440\u0430\u0437\u043c\u0435\u0440 \u043e\u0434\u0435\u0436\u0434\u044b \u0438\u043b\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b.<\/li>\n\n\n\n<li>\u0412 \u043e\u0442\u043a\u0440\u044b\u0432\u0448\u0435\u043c\u0441\u044f \u0441\u043f\u0438\u0441\u043a\u0435 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0443\u044e <strong>\u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0443<\/strong> (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u041c\u0430\u0442\u0435\u0440\u0438\u0430\u043b).<\/li>\n\n\n\n<li>\u0412 \u0434\u0440\u0443\u0433\u043e\u0439 \u0444\u043e\u0440\u043c\u0435 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043d\u0443\u0436\u043d\u044b\u0439 <strong>\u0412\u0430\u0440\u0438\u0430\u043d\u0442<\/strong> \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0425\u043b\u043e\u043f\u043e\u043a \u0438\u043b\u0438 \u0422\u0435\u043a\u0441\u0442\u0438\u043b\u044c).<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 <strong>\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c<\/strong> \u0434\u043b\u044f \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u044b\u0445 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a.<br><em><strong>\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435<\/strong>: \u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0441\u043e\u0437\u0434\u0430\u044e\u0442\u0441\u044f \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u043e\u0440\u043e\u043c \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430. \u0414\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a \u043c\u043e\u0436\u043d\u043e \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0439 <a href=\"https:\/\/docs.merchium.ru\/?docs=%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d0%bd%d0%be%d0%b2%d0%be%d0%b9-%d1%85%d0%b0%d1%80%d0%b0%d0%ba%d1%82%d0%b5%d1%80%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b8-%d1%82%d0%be%d0%b2%d0%b0%d1%80\" target=\"_blank\" rel=\"noreferrer noopener\">\u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0435\u0439<\/a>.<\/em><\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0428\u0430\u0433 3: \u0412\u043a\u043b\u0430\u0434\u043a\u0430 &#171;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187;<\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u043d\u0430 \u0432\u043a\u043b\u0430\u0434\u043a\u0443 <strong>\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435<\/strong>.<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 <strong>\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c<\/strong>.<\/li>\n\n\n\n<li>\u0423\u043a\u0430\u0436\u0438\u0442\u0435 <strong>\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435<\/strong> \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f.<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 <strong>\u0412\u044b\u0431\u0440\u0430\u0442\u044c \u0444\u0430\u0439\u043b<\/strong> \u0438 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&nbsp;<\/li>\n\n\n\n<li><strong>SEO-\u0438\u043c\u044f<\/strong> \u043f\u0440\u0438\u0441\u0432\u0430\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438.<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 <strong>\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c<\/strong> \u0434\u043b\u044f \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u0430<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432 <strong>\u041a\u0430\u0442\u0430\u043b\u043e\u0433<\/strong> &gt; <strong>\u0422\u043e\u0432\u0430\u0440\u044b<\/strong>.<\/li>\n\n\n\n<li>\u041d\u0430\u0439\u0434\u0438\u0442\u0435 \u043d\u0443\u0436\u043d\u044b\u0439 \u0442\u043e\u0432\u0430\u0440 \u0438 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u0438\u043a\u043e\u043d\u043a\u0443 <strong>\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c<\/strong> \u0440\u044f\u0434\u043e\u043c \u0441 \u043d\u0438\u043c.<\/li>\n\n\n\n<li>\u0424\u043e\u0440\u043c\u0430 \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0437\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u0442\u0441\u044f \u0442\u0430\u043a \u0436\u0435, \u043a\u0430\u043a \u0438 \u043f\u0440\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0442\u043e\u0432\u0430\u0440\u0430, \u0441 \u0442\u0435\u043c\u0438 \u0436\u0435 \u043f\u043e\u043b\u044f\u043c\u0438 \u0438 \u0432\u043a\u043b\u0430\u0434\u043a\u0430\u043c\u0438.<\/li>\n\n\n\n<li>\u0420\u044f\u0434\u043e\u043c \u0441 \u0438\u043a\u043e\u043d\u043a\u043e\u0439 \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0442\u0430\u043a\u0436\u0435 \u0435\u0441\u0442\u044c \u043a\u043d\u043e\u043f\u043a\u0438:\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440<\/strong> \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u0430 \u2014 \u0434\u043b\u044f \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u0442\u043e\u0432\u0430\u0440\u0435.<\/li>\n\n\n\n<li><strong>\u0423\u0434\u0430\u043b\u0435\u043d\u0438\u0435<\/strong> \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u0430 \u2014 \u0434\u043b\u044f \u0443\u0434\u0430\u043b\u0435\u043d\u0438\u044f \u0442\u043e\u0432\u0430\u0440\u0430 \u0438\u0437 \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0430.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u041f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0432\u0441\u0435\u0445 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 <strong>\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c<\/strong>.<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435, \u043f\u043e\u044f\u0432\u0438\u043b\u0441\u044f \u043b\u0438 \u0442\u043e\u0432\u0430\u0440 \u043d\u0430 \u0432\u0438\u0442\u0440\u0438\u043d\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u0432 \u043a\u0430\u0442\u0430\u043b\u043e\u0433 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u0430 \u0428\u0430\u0433 1. \u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0428\u0430\u0433 2: \u0412\u043a\u043b\u0430\u0434\u043a\u0430 &#171;\u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438&#187; \u0428\u0430\u0433 3: \u0412\u043a\u043b\u0430\u0434\u043a\u0430 &#171;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; \u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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